Intense patterns and dramatic styling by House of Hackney
Founded around a kitchen table in 2010, House of Hackney create high-quality, boldly-patterned products. The brand’s aesthetic is aggressively anti-minimal, bringing together vintage and nature inspired motifs with modern production methods to create intense, maximal designs.
A huge inspiration for Javvy M Royle and Frieda Gormley - the husband and wife duo who created House of Hackney - was William Morris, his belief that you should “have nothing in your house that you do not know to be useful, or believe to be beautiful” playing a key role in the brand’s original concept. Last year, House of Hackney teamed up with the William Morris Gallery to collaborate on a project aimed at reimagining William Morris for a new generation.
A key aim for House of Hackney from it’s inception was to produce something different to what was prominent in the design world at that time and this is perhaps most obvious when looking at how the brand photographs each of their collections. Kings of unorthodox styling, they juxtapose bold patterns with even bolder ones to create an intense camouflage. The abundance of pattern paired with a antique pieces perfectly explains what House of Hackney is at it’s core - a British-made brand with one foot in the past, another in the future and an undeniable flair for the dramatic.
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